FLR.

SERVICES:
Branding & AI Content

Branding for Flr. a florist
creating ephemeral blooming scenographies.

The name evokes both “flower” and “florist,” while the identity draws from nature itself. We shaped the logo with flowing, organic forms (echoing petals, stems, and the natural movement of growth) to capture the beauty, fragility, and impermanence of blooming moments.